Le Pourpre Persée

Le Rouge Français stands out as a global pioneer in the use of plant pigments to color its makeup products. We draw from a rich library of hundreds of dye plants, selected for their unique coloring qualities and biological benefits. Such as madder, sorghum, indigo, Corsican chestnut, and Damask rose.

These plants are harvested in their endemic environment, in order to preserve the biodiversity and local economy of the regions where they are cultivated.

99% of the industry extensively uses synthetic colours derived from petrochemistry – petroleum derivatives – or at best from minerals, which are non-renewable resources. They are very economical, easy to manufacture and reproduce. If we use plant pigments, it is to guarantee absolute harmlessness, to protect your skin and your health.

Titanium dioxide, or TiO2, is still permitted as a cosmetic ingredient in its micro-particle form – with particle size larger than nano-particles. Titanium dioxide has been banned from the food industry since January 1st, 2020, due to a proven carcinogenic risk. Considering that a woman ingests an average of 4 kg of lipstick in her lifetime, we have chosen to remove it from all our formulas to guarantee you absolute safety.

The ECOCERT certification is currently the most challenging international cosmetic certification, going well beyond the blacklists established directly by brands or distributors. It controls the perfect traceability of products and restricts the use of numerous ingredients harmful to your health or the environment.
It guarantees that the manufacturer’s formulas are natural or organic and that the eco-packaging is completely recyclable. The ECOCERT certification is renewed every year following an internal audit.

All our products are formulated with oils, butters, waxes, and other ingredients from organic farming, containing natural actives. They help to hydrate and protect your skin daily. We also incorporate other natural active ingredients such as hyaluronic acid, which restores volume and tone, as well as probiotics that maintain skin balance

Our organic formulas are designed without allergens, synthetic fragrances, or essential oils, ensuring optimal protection for sensitive eyes while providing excellent pigmentation and hold.