PURE FORMULATIONS

Everything you put on your skin should be edible. 

NO PETROLUEM, NO MICA, NO TITANIUM DIOXIDE

Everything you put on your skin should be edible.

We used this adage as the basis for drawing up our restrictive list of synthetic, non-renewable, unethical, allergenic ingredients that we would substitute with as many safe, botanical active ingredients from fully-traceable sources as possible.

sans pigment chimique

NO CHEMICAL PIGMENTS

The vast majority of colourants used in conventional makeup are obtained using synthetic pigments – CI – derived from petroleum.

A more ethical approach set us along the path towards new organic sources and led to us developing our own expertise in the field of plant-based colourants.

mica

NO MICA

Mica is used in almost all makeup to add shimmer.

On top of being a non-renewable resource, we also condemn the darker side of the way it is sourced, which includes child labour. You won’t find it in any of our formulations.

sans dioxyde de titane

NO TITANIUM DIOXIDE

We go even further than industry norms by instructing our R&D department to work on formulations that are free from titanium dioxide.

This ingredient, used for adding opacity, has been classed as potentially carcinogenic, but is still authorised for use in cosmetics, even though it has been banned from use in the food industry since 2020. We have chosen to banish it now so you can be sure that our products are 100% safe.

certifié et audité

CERTIFIED AND AUDITED

International certifications such as ECOCERT ensure that our values align with the strictest international regulations.

From sourcing our ingredients to packaging and recycling, every stage of our manufacturing process is audited annually. It’s our way of guaranteeing our relationship is built on total transparency and trust.

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