They call me the Flower Woman… It is sometimes said that I am a botanist or poet, others call me an archaeologist and some, a sorceress. Let me tell you my story.

It all began with my irrepressible determination to change the world…

One morning, the living world offered me the most extraordinary of wonders. My Plant Queen – Rubia Tinctorum – was crying crimson tears from her roots, as red as the blood pumping through my veins. My precious had a gift, the gift of holding powder particles that I called pigments, which helped me understand that I was living in a world full of Tinctorial Plants.

010 Le Rouge Français

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010 Le Rouge Français

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When I wore this colour on my lips, suddenly my mouth, my body, my entire being was subsumed into the plant world, like a wild vine encircling, holding and transforming me! The Plant world brought out the alchemist in me, the pigments became my philosopher’s stone, and the raison d’être of my quest to turn the world on its head became fully realized.

011 Le Rouge Alizarine

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040 Le Rose Licandre

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011 Le Rouge Alizarine

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040 Le Rose Licandre

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The power of Tinctorials revealed itself to me, as I discovered that as well as their colours, these extraordinary plants held incredible biological properties. Mirror, mirror on the wall, do you see this Red – elixir of life? This powerful pigment that is unique to all who wear it.

Is this not the plant-based Beauty of the future?

One last glance and my look is sealed, a floral trail in my wake… My ROUGE TINCTORIAL.

035 Le Nude Zaatar

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020 Le Brun Hanahasu

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020 Le Brun Hanahasu

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035 Le Nude Zaatar

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caractéristiques

FLOWERS
ON YOUR LIPS

A world-first, patented process for extracting and infusing the colouring and biological properties of plants.

CERTIFIED ORGANIC AND VEGAN PRODUCTS

Three natural ingredients form the basis of our lipsticks: vegetable butters, oils and waxes. We have chosen to include a minimum of 75% of ingredients from organic farming, even though only 20% is required to attain organic certification.

BIO-BASED
CASE

We present an exquisite example of French engineering. Created using castor oil, this case makes your lipstick plant-based through and through, from the formulation to the packaging.

REFILLABLE
AND RECYCLABLE

You can keep this refillable lipstick case forever, changing the cartridges as you go. 100% of the materials that make up your lipstick are recyclable.

“The power of tintorial plants to care for your lips naturally

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LE ROUGE FRANÇAIS